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Y/Project

The creation of Y/Project was first led by the late Yohan Serfaty in 2011 with Glenn Martens assuming the role of Creative Director in 2013. Since then the brand has gone from strength to strength thanks to its tailored slouch and unfused élan aesthetic and reimagining of denim having garnered Glenn Martens with the award of being titled Designer of the Year at the Belgian Fashion Awards, a fashion prize that was previously awarded to Dries Van Noten and Raf Simons. At the core of Y/Project, Martens has since established an emphasis on individuality and independence. Fusing the energy of the street with thought-provoking silhouettes, his unique take on interpreting masculinity and femininity blends eccentric references with unisex looks that transcend versatility.