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WE11DONE

Seoul-based unisex brand We11done came into the industry with the determination to obliterate all notions of luxury fashion. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s style aficionados upon opening concept boutique Rare Market in 2014, debuting the We11done brand a year later with a street style influenced collection. Using the countercultures of 1990s/2000s fashion as a reference point to their creative genius mixed with an ease of wear futuristic design ethos the brand has established itself as a permanent fixture in the youth-led street style culture of today.