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Saf Safu

Safu Seghatolelami established the jewellery brand Saf Safu in 2016. Since its inception their quirky and kitsch designs heavily inspired by 80's nostalgia with a touch of tongue n cheek bad taste have sky rocketed the brand to celebrity cult classic, having been seen adorning the ears of Dua Lipa, Rosalia and Olivia Rodriguo to name a few. The brand compresses a cacophony of dubious stimuli into a spread of delicate gold and silver shapes, decorated by blaring gemstones to make the cutest jewellery we have ever laid our eyes on.