Cowboys of Habit

Sustainably produced in England, Cowboys of Habit is a brand that was born on social media during the pandemic. Its focus on irreverent fashion inspired by the y2k movement; playing into Gen Z penchant for meme culture and their desire to support like-minded young entrepreneurs has seen become one of the must watch brands of the year. It's easy to see where the adoration comes from thanks to it's tongue-in-cheek prints, fun slogans and sensual body hugging silhouettes.

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