WED is a London based brand established in 2019 by designers Amy Trinh and Evan Phillips. Blurring the line between ready-to-wear and occasion wear, WED dismantle the age-old concept of a one-day dress by encouraging people to rethink how they approach their clothes A focus on the principles of cut, craftsmanship and creating consciously is at the core of the brand with a measured balance of fantasy and reality in their aesthetic and a process of sustainable working methods, informed by their surreal draping signatures. Through smart cutting and an eye for combining fabrics, WED’s sustainable practices result in a ‘chance design method’, utilising scraps, luxury deadstock materials and vintage occasion wear to breathe new life into otherwise discarded resources.
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