Collection: Masha Popova

Masha Popova's label has become a tour de force within the heavily overcrowded high fashion denim market. Based in London, the Central Saint Martins alumnus focuses on bold prints with deconstruction, gathering and dyeing being central to the brands identity. Think asymmetric cuts and statement acid wash denim styles with floral or tribals prints. Her y2k infused brand was catapulted into the feeds of TikTok style enthusiasts thanks to her now signature colourful hued Butterfly Tops, securing the attention and devotion of Gen Z.