Founded by fashion veterans Adam and Linda Friberg, AVAVAV inhabits a twisted plane of sustainability position between fantasy and reality. The Florentine label has become an instant viral sensation thanks to its non sensical pop cultural referencing and a childhood sense of play to conjure innovative silhouettes that use deadstock and surplus fabric overproduced by local suppliers to the luxury industry to construct and skew the human form. AVAVAV forges a vulgar and evocative aesthetic that redefines the limits of sustainable design.
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