Alessandra Rich is a womenswear brand based in London. The individuality of a woman is the ethos behind the brand which refused to buckle to trends. It is an idea of femininity without stereotypes, a community of women that love to have fun with clothes. Launched in 2010 all the brands clothing is exclusively made in Italy and each collection is made as a celebration of women, because the woman is the main subject for Alessandra Rich, fusing elegance, irony and confidence. Dressing for pleasure is her philosophy.